A cold email agency built to help you win customers.
For ecommerce agencies, software vendors, service providers and B2B software teams. Snipe builds the offer, maps your market and runs outreach, replies and sales-call preparation so your reps can focus on winning customers.
What does Snipe's cold email agency do?
Snipe is a go-to-market agency for companies selling to ecommerce brands and for B2B software companies that need new customers. Cold email is one part of the system: we build the offer and market, run conversations, and prepare interested buyers for the client's sales team.
You approve who we target, what we say and what counts as qualified. Snipe owns the delivery process. Your reps own discovery, proposals and closing. We plan from your close rate and deal size, then use deal feedback to improve the work.
What the done-for-you service includes
A written offer before the first email
We turn your service or software into a cold-traffic offer: a specific buyer outcome, relevant proof and a first step your team can deliver. Leon works with you on the strategy, and you approve the written Offer Brief before outreach.
A Market Map you keep
Snipe builds, verifies, scores and segments accounts from your written inclusion and exclusion rules. For ecommerce, platform, category and installed tools help establish account fit. Relevant hiring, funding, launches and expansion help identify timing; each event is connected to the problem you solve. Customers, open deals and partners are removed before launch. The Market Map is built in your name and remains yours.
Approved signals and tested messages
Buying context helps prioritize the next campaign. Observable hiring, launches, funding or store changes inform the message, without being treated as proof of private budget or intent. We test offers by segment. LinkedIn adds a second lane where your buyers spend time, using the same approved message and reply rules.
Dedicated sending infrastructure in your name
We set up and manage separate sending domains in your brand, so your primary domain does not send campaign emails. You keep the domains when the engagement ends. Authentication, list quality, volume and campaign health still require ongoing monitoring.
Replies, qualification and booked sales calls
The reply desk answers interested prospects under your approved rules, follows up and books qualified conversations with the right rep. Replies and bookings appear in a shared Slack channel, and your team can take over any thread.
Pre-call preparation and no-show recovery
We build a pre-call page with your proof, answers and a video your founder or rep records once. Relevant case studies and email and text reminders prepare buyers for the call. Reschedules and no-shows have an owner and a rebooking process.
Friday Numbers and a documented system
Each Friday, review sends, replies, interested prospects, booked calls and held calls by offer and message. Strategy calls with Leon decide what runs next. You retain the message briefs, test log, reply playbook and Runbook alongside the Market Map and domains.
How does Snipe turn replies into qualified sales calls?
Snipe handles replies, agreed qualification, booking and the preparation that helps buyers attend ready to talk. Your sales team owns discovery, product evaluation, proposals and closing. Agree on the evidence that makes a call acceptable before launch.
- Classify the reply: interest, referral, product question, objection, wrong person, or opt-out. Route exceptions through the approved playbook.
- Check account and buyer fit: apply your market, company, role, geography, and exclusion rules; preserve the source of each confirmed fact.
- Confirm the conversation: establish the relevant use case and agreement to a sales call. A polite response does not by itself qualify the meeting.
- Prepare the handoff: keep the reply history, confirmed use case, owner, and unresolved product questions with the booking.
- Review sales acceptance: separate booked, held, accepted, and opportunity stages so feedback improves the next target list and message.
For CRM-linked meetings: calendar booking is part of the service. Agree separately on your CRM field mapping, sync method, suppression ownership, and routing before launch. A booking link alone does not prove that a provider supports every CRM integration.
Use the qualified meeting and CRM handoff guide to define the record. For learning software, see the HR tech cold email sequence and HR tech service scope.
Published outcomes
- Terrific Live: 301 interested replies all time and 100 sales calls booked in 64 days of sending. Read the case study.
- Seventh Gear AI: $150,000 in qualified pipeline in the first four days and roughly $1.15M over 30 days. See the math.
- Live operations: clients can review campaigns, replies, and booked meetings in Snipe Operations.
Each published result comes from one client engagement. Results vary by market, offer, targeting, proof, deliverability, and campaign conditions; neither result is a forecast or guarantee.
Who this is for
- Ecommerce agencies selling paid ads, CRO, retention, creative, Shopify development or related services to brands.
- Ecommerce software, Shopify apps and service providers such as 3PLs, packaging and payments businesses, plus B2B software teams outside ecommerce. Fit requires proven delivery and reps ready to close.
- Scope check: Snipe builds the outbound offer around a real product or service. Cold calling, paid acquisition and full-time SDR staffing are separate buying decisions.
- Buyers comparing providers can use the cold email agency evaluation guide.
Comparing agencies for your next growth stage?
Score every provider against the same evidence: account ownership, data governance, qualification, reply handling, CRM handoff, billing triggers, and exit rights. The editable workbook compares three vendors with automatic 100-point totals and seven knockout checks.
Compare the model with hiring an SDR, review cold email agency pricing, or see the B2B SaaS agency comparison. Procurement teams can use the cold email agency RFP scorecard; larger software organizations can review the enterprise outbound scope. Related pages cover B2B appointment setting, the outsourced SDR alternative, and vertical SaaS lead generation.
For ecommerce agency buyers, compare five outbound providers, review how the offer and market fit together, or see CRO agency lead generation.
Frequently asked questions
What does Snipe's cold email agency service include?
Snipe builds the offer and a client-owned Market Map, runs approved outreach and replies, qualifies sales calls, and handles pre-call pages, reminders and no-show rebooking. Friday Numbers show performance by offer and message. The client's reps own closing.
Who does Snipe work with?
Snipe works with ecommerce agencies, ecommerce software and Shopify app companies, ecommerce service providers, and B2B software teams outside ecommerce. The fit is a proven product or service, an identifiable buyer and sales capacity to close.
Does Snipe use LinkedIn as well as cold email?
Yes. LinkedIn can be a second lane where the buyers spend time, with the same approved message and reply rules. Cold calling and paid acquisition are not included in this service.
Who owns the data and sending domains?
The Market Map and sending domains are built in the client's name. The client also keeps message briefs, the test log, reply playbook and Runbook when the work ends.
Will cold email put my company domain at risk?
Campaigns use separate sending domains instead of the client's primary domain. That separation helps contain risk, but list quality, authentication, volume, provider policies and recipient response still matter.
How fast do results come?
Timing depends on the market, offer, available proof, approvals, infrastructure and qualification criteria. Agree on launch milestones and review booked, held and closed outcomes separately.
Does Snipe guarantee sales calls or revenue?
No. Snipe makes no guarantees about its own results. We plan from the client's deal size and close rate, report the work and use the sales team's feedback to improve targeting and offers.
Get 1,000 contacts facing the problem you solve.
We deliver your 1,000 contacts on a call with Leon. Relevant hiring, funding, leadership changes and launches help connect the right accounts to the problem you solve.
Get your 1,000-contact list →