Managed cold email and appointment setting is our core service. Focused GTM consulting is available when the offer, positioning, or message needs work first.
Most outbound fails the same way: a scraped list, a template blast, a burned domain, and a report full of opens. Founders get burned by an agency, conclude the channel is dead, and go back to referrals and conferences. The channel was never the problem. The missing piece was a complete system with real accountability.
Snipe Outbound was founded by Leon Sasson to operate a focused cold-email system: client-approved targeting and exclusions, permitted prospect research, campaign copy, dedicated sending infrastructure, reply handling, qualification, and calendar booking. Dedicated infrastructure separates campaign sending from a client's primary domain, but it does not eliminate deliverability, compliance, or reputation risk.
Leon builds and operates Snipe's cold-email systems for B2B software companies. He publishes the research, campaign lessons, and client-specific evidence behind the work rather than hiding the operating model behind a sales deck.
Core service: Snipe operates managed cold email and appointment setting, from client-approved targeting and prospect research through infrastructure, reply handling, qualification, and calendar booking.
Secondary service: Snipe provides focused B2B GTM consulting on offer packaging, positioning, and messaging. That work can stand alone as a defined engagement or support managed outbound. The client retains final decisions on product, pricing, brand, market strategy, and the company-wide GTM function.
See the exact GTM consulting scope, or use the GTM consulting versus outbound agency guide to decide which operating model fits your bottleneck.
The whole engine is public. The how it works page shows each step, the case studies name real companies with real numbers, and the blog documents the playbooks we actually run. Our original research library publishes methods, limitations, and downloadable data for studies such as the 54,478-prospect cold email benchmark and the 30,000-call B2B data comparison. We also publish the free tools we wish clients had before they met us.
Every engagement starts with written targeting, exclusion, offer, and qualification criteria. The figures above come from two published, client-specific engagements. They are evidence of what happened in those campaigns, not a benchmark, forecast, or guarantee for another company.
Opens are not the product. Replies are not the product. A qualified decision maker on your calendar is the product, and everything else is process. You should be able to watch every campaign, reply, and booking land live, own your data, and never wonder what your agency did this week.
If that matches how you think about growth, the fastest way to find out if we fit is a 20-minute diagnostic call. We will compare your market, sales motion, qualification criteria, and whether the constraint is offer strategy, outbound execution, or both.
Twenty minutes, a straight answer on fit, and the math on what your market can produce.
Book your diagnostic call →