Done-for-you cold email for B2B software companies.
Qualified conversations, booked on your calendar.
Snipe runs approved targeting, prospect research, cold-email copy, dedicated sending infrastructure, reply handling, qualification, and calendar booking. Managed outbound is the core service; focused GTM consulting on offer packaging, positioning, and messaging is available when that upstream layer needs work.
Case StudyTerrific LiveLive shopping and shoppable video, embedded straight into a brand's own store.ICPEcommerce, Growth and Brand Marketing leadsat DTC brands, retailers and media publishersRead the case study →
Culture ConsciousEnneagram based leadership and team development programs for corporate teams.ICPHeads of HR, L&D and People Opsat Fortune 500 and large enterprisesVisit website →
MyLearningHubCloud LMS and course authoring for employee, partner and customer training.ICPL&D Directors and Training Managersat mid market and enterprise firmsVisit website →
RallyhoodPrivate online group spaces with shared calendars, messaging and file sharing.ICPProgram Directors and Membership leadsat nonprofits, scouting councils, schools and associationsVisit website →
HeadsUpBenchmarks restaurant supplier invoices against live market prices to cut food cost.ICPOwners, Operations Directors and Purchasing Managersat independent restaurants and multi location groupsVisit website →Case StudyTerrific LiveLive shopping and shoppable video, embedded straight into a brand's own store.ICPEcommerce, Growth and Brand Marketing leadsat DTC brands, retailers and media publishersRead the case study →Culture ConsciousEnneagram based leadership and team development programs for corporate teams.ICPHeads of HR, L&D and People Opsat Fortune 500 and large enterprisesVisit website →MyLearningHubCloud LMS and course authoring for employee, partner and customer training.ICPL&D Directors and Training Managersat mid market and enterprise firmsVisit website →RallyhoodPrivate online group spaces with shared calendars, messaging and file sharing.ICPProgram Directors and Membership leadsat nonprofits, scouting councils, schools and associationsVisit website →HeadsUpBenchmarks restaurant supplier invoices against live market prices to cut food cost.ICPOwners, Operations Directors and Purchasing Managersat independent restaurants and multi location groupsVisit website →
PuzzleAccounting Intelligence Platform that automates bookkeeping and the month end close.ICPFounders, Controllers and Heads of Financeat venture backed startups and accounting firmsVisit website →
TestimonialProvenaGo to market agency running outbound, content and landing pages as one system.ICPFounders and Heads of Growthat B2B SaaS, fintech and service companiesRead the testimonial →
Case StudySeventh Gear AIAI agents that read calls, email and CRM to surface churn risk and the next move.ICPCROs, VPs of Customer Success and RevOps leadsat B2B enterprises with large account booksRead the case study →
Fuel MeMarketplace and software for ordering, tracking and auditing bulk fuel delivery.ICPProcurement, Supply Chain and Fleet Managersat construction, data center and industrial operatorsVisit website →
PepperEcommerce and order management built for independent food distributors.ICPOwners, VPs of Sales and Operations leadsat independent food and beverage distributorsVisit website →PuzzleAccounting Intelligence Platform that automates bookkeeping and the month end close.ICPFounders, Controllers and Heads of Financeat venture backed startups and accounting firmsVisit website →TestimonialProvenaGo to market agency running outbound, content and landing pages as one system.ICPFounders and Heads of Growthat B2B SaaS, fintech and service companiesRead the testimonial →Case StudySeventh Gear AIAI agents that read calls, email and CRM to surface churn risk and the next move.ICPCROs, VPs of Customer Success and RevOps leadsat B2B enterprises with large account booksRead the case study →Fuel MeMarketplace and software for ordering, tracking and auditing bulk fuel delivery.ICPProcurement, Supply Chain and Fleet Managersat construction, data center and industrial operatorsVisit website →PepperEcommerce and order management built for independent food distributors.ICPOwners, VPs of Sales and Operations leadsat independent food and beverage distributorsVisit website →Where outbound systems break:the handoffs between each step
When targeting, copy, infrastructure, reply handling, and qualification are owned by separate people, the feedback loop slows down and weak assumptions survive longer.
A list without a qualification model
A large list is not a market. If fit rules are vague, replies teach you very little about which segment or angle deserves more volume.
Volume without operational visibility
Reply counts can look healthy while qualified meetings stay flat. The campaign needs one definition of fit and a visible feedback loop from reply to calendar.
One-off channels without a cadence
Referrals and events can produce strong conversations, but they are hard to schedule. A cold-email program adds another acquisition motion you can operate continuously.
How the system fits together:from targeting to a qualified conversation
How Snipe and Terrific Live generated 301 interested replies all time and 100 demos booked in 64 days of sending
One published live-shopping SaaS engagement using dedicated sending infrastructure. Results vary and this result is not a guarantee.
Read Detailed Case Study →
Talk is cheap.Here are real numbers
301 interested replies all time and 100 demos booked in 64 days of sending
One published live-shopping SaaS engagement. Results vary by market, offer, targeting, and campaign conditions.
Read the Terrific Live Case Study →
Around $150,000 in qualified pipeline in four days, with 23 enterprise demos by day 30
One published engagement that included RocketLane and about $1.15M in qualified pipeline over 30 days. Results vary and this is not a forecast.
Read the Seventh Gear AI Case Study →"Snipe is the first outbound I've worked with where the demos actually show up and my reps just close them."
Honestly, I was skeptical at first. We had tried other agencies before and most of it never really scaled. They ran the whole system on their own domains and never touched ours, so our main email was never at risk. The meetings that come in are with people who actually fit.Read the Terrific Live case study →
I brought Leon in to look at a client campaign that was going nowhere. Automotive software, solid product, and the outbound just was not landing. He picked apart the list and the angle before we even got to the copy, which is not where most people start.
Leon is the real deal, and I say that as someone who almost never responds to cold marketing emails. When I was doing business development for Culture Conscious, I was getting flooded with outreach. Leon's email was the only one I replied to.
Your results timeline:what happens after onboarding
Define & Setup
Build the campaign foundation.
We align on your ICP, map approved target segments, apply fit rules, and configure dedicated sending infrastructure separated from your primary domains.
Warm & Write
Prepare the infrastructure and message.
The infrastructure warms while Snipe writes researched copy tied to approved context and locks suppression lists.
Launch & Compare
Begin in controlled batches.
Outreach starts across the approved market. Angles are compared, and Snipe handles interested replies using the agreed qualification playbook.
Refine & Expand
Scale what produces qualified conversations.
Promising angles get additional volume while weak ones are revised or stopped. Qualified conversations book onto your team's calendar and remain visible in the operations dashboard.
Ongoing optimization
Keep the feedback loop visible.
Campaign health, replies, qualification, and meetings stay visible. Weekly review identifies where the next test should happen.
Straight answersto the questions you're already asking
Snipe combines agreed targeting, research, copy, dedicated infrastructure, reply handling, qualification, and booking. You can review the targeting and copy before launch and follow campaign activity in the operations dashboard.
We use dedicated sending domains separated from your primary company domain. That helps contain deliverability risk, but no outbound system can eliminate that risk entirely.
Tools assist research and operations, but message quality comes from segment fit, a relevant offer, approved sources, and review before launch. We do not invent personal details.
Cold email should frame one relevant business problem or outcome and open a conversation. If the message is unclear, we narrow it within the outbound campaign. When the upstream offer, positioning, or messaging is the bottleneck, Snipe also offers focused GTM consulting; company-wide GTM leadership, product strategy, pricing, brand, paid media, and SEO remain outside that scope.
Snipe handles targeting, research, copy, dedicated infrastructure, sending, replies, qualification, and booking. Interested replies are reviewed against agreed criteria before booking. Qualification improves fit, but it does not guarantee attendance or closed revenue.
Setup depends on infrastructure, market, targeting, and the offer. Terrific Live and Seventh Gear AI are two published client engagements, not forecasts for every campaign.
A game-plan call,not a pitch
We walk through your market, qualification rules, and the angles we would test first. If Snipe is not a fit, I will tell you directly.
No obligation. You leave with a clearer view of the targeting, message, and operating model required for your market.