A live-commerce platform was already winning at outbound, and still leaving most of its pipeline on the table. Their closers were stuck doing SDR work. Here's what changed when we took the back-and-forth off their plate.
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Verified campaign resultsMost outbound case studies start from zero. This one doesn't. Terrific Live was already doing outbound, and already beating the channel most teams have written off. That's what makes the number matter.
Terrific Live sells into bigger e-commerce brands, and they'd done the hard part: they had a real outbound motion running. Email was, by their own math, the channel that brought in the most meetings for the least money. They'd weighed cold calling, LinkedIn, paid media, SEO, and kept coming back to email.
But the motion stopped at the interested reply.
An outside operator got prospects to raise their hand. From there it landed on the sales team, and the team drowned in the part nobody puts in the pitch deck:
If any of that sounds familiar, it's because it's the exact wall most outbound hits. The leads aren't the problem. The bottleneck is everything that happens after the reply, and it almost always lands on the people you hired to sell.
"I want them to focus just on the qualified meeting. I don't want them to do the SDR work. I want them to do the AE work."
That was the whole brief. Not more activity. Not another dashboard. Take the back-and-forth off the team, and let the closers close.
We didn't audit their setup and hand it back. We built the entire system around the one outcome they cared about: booked, qualified meetings their reps didn't have to work for.
Signal-based targeting. Instead of renting a static list, we locked onto e-commerce brands showing real buying signals, then pre-qualified every prospect with research before a single email went out. The meetings that landed were meetings worth a closer's time.
Dedicated sending infrastructure. Campaign sending used dedicated infrastructure rather than Terrific Live's primary domain. That separation helped contain risk, but it did not eliminate deliverability, compliance, or reputation risk.
Copy tied to permitted business context. Messages connected approved research and account context to the client's offer without inventing private pain, intent, or familiarity.
Reply handling and qualification. Interested replies followed an approved response and qualification playbook before an agreed-fit conversation reached the calendar. The client sales team retained the demo and close.
Campaign replies and booked demos remained visible in the operating dashboard during the engagement.
Curious what this would look like pointed at your pipeline?
Book your diagnostic call →Across the first 64 days of sending:
The current Terrific Live operating dashboard records 301 interested replies all time. This case study focuses on the first 64 days of sending, when 100 demos had been booked. This is one client result, not a benchmark, forecast, or guarantee for another company.
Results vary with the market, offer, targeting, proof, deliverability, qualification rules, and campaign conditions.
The operating view used during the engagement is shown below.
Honestly, I was skeptical at first. We had tried other agencies and channels before and most of it never really scaled, so I did not expect much. They ran the whole system on their own domains and never touched ours, so our main email was never at risk. The meetings that come in are actually qualified, so my sales team stopped doing the manual back and forth and now they just show up and sell. I can see every lead and every meeting in real time, so it never feels like a black box. The qualified meetings just keep coming in.
We review your target market, buyer roles, offer, qualification criteria, and the email-led work Snipe can own. If the service does not fit, we will say so.
A short fit assessment, not a performance promise. Results vary by market and campaign conditions.
