Terrific Live booked 100 sales calls in 64 days of sending.

Most outbound case studies start from zero. This one doesn't. Terrific Live was already doing outbound, and already beating the channel most teams have written off. That's what makes the number matter.

Where they were

Terrific Live sells into bigger e-commerce brands, and they'd done the hard part: they had a real outbound motion running. Email was, by their own math, the channel that brought in the most meetings for the least money. They'd weighed cold calling, LinkedIn, paid media, SEO, and kept coming back to email.

But the motion stopped at the interested reply.

An outside operator got prospects to raise their hand. From there it landed on the sales team, and the team drowned in the part nobody puts in the pitch deck:

• Four or five emails of manual back-and-forth per interested lead. Answer fast, answer on point, send the link, follow up, follow up again, sometimes get them on the phone, for every single reply.
• AEs doing SDR work. Closers who should have been closing were qualifying, chasing, and booking. The expensive people were spending their week on the cheap work.
• Most of the demand was leaking. The hands were going up, and most of them never made it onto a calendar before the trail went cold.
• A hard ceiling on volume. Scaling meant burning out the team or hiring an SDR room. Neither moved the number the way they needed.

If any of that sounds familiar, it's because it's the exact wall most outbound hits. The leads aren't the problem. The bottleneck is everything that happens after the reply, and it almost always lands on the people you hired to sell.

"Snipe is the first outbound I've worked with where the demos actually show up and my reps just close them."
Lotan Kim, Head of GTM, Terrific Live

The work focused on taking the back-and-forth off the team so its reps could focus on sales conversations.

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What we built

We didn't audit their setup and hand it back. We built the entire system around the one outcome they cared about: booked, qualified meetings their reps didn't have to work for.

Signal-based targeting. Instead of renting a static list, we locked onto e-commerce brands showing real buying signals, then pre-qualified every prospect with research before a single email went out. The meetings that landed were meetings worth a closer's time.

Dedicated sending infrastructure. Campaign sending used dedicated infrastructure rather than Terrific Live's primary domain. That separation helped contain risk, but it did not eliminate deliverability, compliance, or reputation risk.

Copy tied to permitted business context. Messages connected approved research and account context to the client's offer without inventing private pain, intent, or familiarity.

Reply handling and qualification. Interested replies followed an approved response and qualification playbook before an agreed-fit conversation reached the calendar. The client sales team retained the sales call and close.

Campaign replies and booked sales calls remained visible in the operating dashboard during the engagement.

For a similar merchant-focused sales motion, explore ecommerce SaaS lead generation and the targeting, reply qualification, and booking work Snipe can own.

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What do the reported results measure?

The engagement includes two distinct measurement windows:

• 301 interested replies recorded all time.
• 100 sales calls booked in the first 64 sending days.
• Reply handling and qualification operated against the approved campaign playbook before booking.

The 301 interested replies are an all-time total. The 100 booked sales calls cover 64 sending days. Those different windows do not establish a reply-to-call conversion rate. Booked calls are not a count of held calls or closed customers. This is one Snipe-reported client result, not a benchmark, forecast or guarantee.

Results vary with the market, offer, targeting, proof, deliverability, qualification rules, and campaign conditions.