The shopify app store decides who finds your app. We decide who hears about it: store-level targeting, researched cold email that does not read like vendor spam, and an AI SDR that books qualified Shopify merchants onto your calendar.
The Shopify App Store lists over 8,000 apps, and Shopify takes 0% revenue share on your first $1M a year, 15% after. Discovery inside the store is brutally competitive: a handful of category leaders absorb most installs, reviews compound their lead, and new apps fight for scraps on long-tail search terms.
App Store SEO and Built for Shopify badges matter, but they are slow compounding channels you rent from Shopify's algorithm. Partnerships with agencies take quarters to mature. Paid ads on merchant keywords are expensive because every app in your category bids on them. Cold outbound is the only channel where you pick the exact 2,000 stores that fit and put your app in front of them this month.
Your buyers are Shopify and Shopify Plus merchants, from one-person DTC stores to nine-figure brands. We build the list from what their stores actually show, not from a job-title database:
Shopify merchants live in the most pitched-to inbox in commerce. Every founder gets daily agency spam promising cheaper CAC, so anything that smells templated dies on the subject line. But their stores are public: platform, theme, installed apps, ad activity, product drops, review velocity. The raw material for specific outreach is sitting in the open.
Every email is researched per store and refined across 10M+ sends, campaigns run on dedicated warmed domains we own, and an AI SDR works every reply in seconds until a qualified demo lands on your calendar. The full engine is documented on how it works and productized as our ecommerce SaaS solution.
"Merchants only install from the App Store." Merchants install from the store, but they decide in conversations. A demo that shows their own store's use case converts installs that App Store browsing never would, especially for apps above $50 a month where the free-trial impulse install does not happen.
Terrific Live sells live-shopping software into this exact merchant base and booked 39 qualified demos in about 10 days. The numbers and the funnel are public in the case study, and the playbook is in how to market your Shopify app and cold email for ecommerce SaaS.
Store-level signals rather than job titles: platform fingerprinting, installed apps, catalog and traffic scale, and live commercial activity. Lists are built against your ideal customer profile and you approve targeting before anything sends.
Marketplace discovery is rented from an algorithm and shared with every competitor in your category. Outbound picks the exact merchants that fit and reaches them this month, with results you can watch land on a live dashboard.
No. Campaigns run on dedicated warmed domains and inboxes we own, never yours, and every email is researched enough that merchants read it as relevance, not spam.
A merchant matching the profile we agree in writing: platform, scale, category, and stack. Qualification happens in the reply thread before a calendar invite goes out, so your team only talks to real fits.
A diagnostic, not a pitch: we map how many Shopify merchants fit your app and what that market can produce. You keep the math either way.
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