Privacy and analytics choices.

Your analytics choice

Privacy-limited Google Analytics is active by default. You can disable it in this browser at any time. Advertising storage, Google Signals, and ad-personalization signals remain disabled.

Your company-recognition choice

B2B company recognition operates independently from Google Analytics. You can disable future recognition in this browser at any time. Snipe also honors a browser-enabled Global Privacy Control signal.

Information used on this site

Privacy-limited acquisition context

The site stores landing-page paths, campaign labels, referrer hostnames, timestamps, and an optional source answer you provide. It does not store full referring URLs or search-query text in this attribution record. The source answer is session-scoped so a later visit is not mislabeled by an older answer.

Resource downloads

While analytics is enabled, the site may record that you downloaded a named Snipe resource, the page where you selected it, and the time. It does not inspect the downloaded file, record anything you add to it, or attach your name or email address. The most recent resource label may be retained for up to 30 days and attached to a later booking so Snipe can evaluate which ungated resources contribute to qualified conversations. Disabling analytics removes that stored resource label.

B2B company recognition

Independently of your Google Analytics choice, Snipe may ask MoltSets to match the public IPv4 address used for a visit to an organization’s domain unless company recognition is disabled or a Global Privacy Control signal is present. This is designed to recognize a company, not identify the individual person visiting. Consumer, private, bot, unsupported, and unmatched traffic is ignored. The API key and IP address remain server-side; Snipe does not write the raw IP address to its visitor event record. While Google Analytics is enabled, it receives only whether a company match occurred, not the matched company domain.

Company-size and booking context

If you select a company-size range or book a call, that choice and the page or button that led to the booking may be attached to the booking record. Non-personal labels for acquisition class, attribution basis, company-size range, CTA context, and the most recent measured resource download may be passed to Calendly in its campaign-tracking field so Snipe can evaluate qualified conversations and pipeline without sending names or email addresses to Google Analytics. Information you submit to Calendly or a website form is processed to schedule, qualify, and follow up on the requested conversation.

Google Analytics

While enabled, Google Analytics may process page views, events, browser and device information, approximate location, named Snipe resource-download events, and a company-match status. Snipe configures the property without advertising signals or ad personalization. Google may still process network information, including an IP address, to deliver and secure its service.

Why the information is used

• Operate forms, booking, attribution, and requested services.
• Separate genuine inbound discovery from brand searches influenced by outbound email.
• Understand which pages lead to qualified conversations by company size.
• Protect the website, diagnose failures, and improve performance.

Storage and retention

First-touch acquisition context and your analytics choice use browser storage until you clear site data or change the choice above. Session-scoped source answers expire with the browser session. A consented resource-download label expires after 30 days and is removed immediately if analytics is declined. Booking, lead, and client records may be retained for operational, contractual, security, and legal purposes for as long as reasonably necessary.

Service providers

The marketing site may rely on Netlify for hosting, Calendly for scheduling, Google Analytics only after consent, MoltSets for consented B2B company recognition, and Snipe Operations for consented resource events plus first-party lead and booking records. Each provider processes information under its own terms and privacy commitments.

Sales, sharing, and sensitive data

Snipe does not sell website visitor data. Do not submit sensitive personal information through marketing-site forms or booking notes. Information may be disclosed when required by law, to protect the service, or to vendors performing the functions described above.

Contact and updates

For privacy questions or requests, email leon@snipeoutbound.com. This notice may change when the website, providers, or legal obligations change; the effective date at the top will be updated.